This Is Just an Example
There is no single “correct” way to complete your Niche Selection Worksheet.
The answers below are simply an example to show you the kind of information you might write down.
Our fictional beginner is interested in gardening, cooking and helping people save money.
You don’t need to copy these answers. Use them as a guide while thinking about your own interests, experience and audience.
1. Your Interests
What subjects do you enjoy learning, talking or reading about?
1. Growing vegetables
2. Cooking simple meals
3. Saving money
4. Home improvement
5. Healthy eating
2. Your Experience
What do you already know something about?
1. Growing tomatoes, herbs and vegetables at home
2. Cooking inexpensive family meals
3. Maintaining a small garden
4. Finding bargains and reducing household costs
5. Learning new skills from YouTube and websites
Remember: You don’t need to be an expert. Personal experience can be a useful starting point.
3. Problems You Could Help With
What questions or problems could you help a beginner solve?
1. How to start growing vegetables when you don’t have much space
2. Which vegetables are easiest for beginners
3. How to grow food in pots and containers
4. How to avoid spending too much setting up a garden
5. What to plant at different times of the year
4. Three Possible Niche Ideas
Niche Idea 1
My niche idea:
Small-space vegetable gardening for beginners
Who would I help?
People who want to grow their own vegetables but only have a small garden, patio or balcony.
What problem would I help them solve?
Show them how to start growing useful food without needing a large garden or lots of expensive equipment.
Niche Idea 2
My niche idea:
Budget family meals for beginners
Who would I help?
Busy families who want simple and affordable meal ideas.
What problem would I help them solve?
Help them prepare inexpensive meals without complicated recipes or unusual ingredients.
Niche Idea 3
My niche idea:
Simple money-saving ideas for the home
Who would I help?
Households looking for practical ways to reduce everyday expenses.
What problem would I help them solve?
Show them simple ways to spend less on food, utilities and everyday household costs.
5. Compare the Ideas
Score each idea from 1 to 5, where:
1 = Low
5 = Excellent
| Question | Gardening | Budget Meals | Money Saving |
|---|---|---|---|
| Am I interested in this subject? | 5 | 4 | 4 |
| Do I have useful knowledge or experience? | 4 | 4 | 3 |
| Is there a clear audience? | 5 | 5 | 5 |
| Are there problems I could help solve? | 5 | 5 | 5 |
| Could I regularly create useful content? | 5 | 4 | 4 |
| Are people already spending money in this market? | 5 | 5 | 4 |
| Could this eventually earn income? | 5 | 5 | 4 |
| TOTAL | 34 / 35 | 32 / 35 | 29 / 35 |
What does this tell us?
All three ideas could potentially work.
But small-space vegetable gardening scored highest and is also the subject our beginner is most interested in.
That makes it a sensible niche to start exploring.
The score doesn’t prove the niche will succeed — it simply helps organise the decision.
6. Choose Your Direction
The niche I’m going to start with is:
Small-space vegetable gardening for beginners
The people I want to help are:
Beginners who want to grow vegetables but have limited outdoor space.
The main problem I want to help them solve is:
Learning how to grow useful vegetables in small gardens, pots, patios and balconies without spending a lot of money.
7. Three Pieces of Content I Could Create
1. 10 Easy Vegetables to Grow in Pots for Beginners
2. How to Start a Small Vegetable Garden on a Budget
3. What Size Pots Do You Need for Tomatoes, Herbs and Lettuce?
Notice that we already have several useful article ideas simply by thinking about the audience’s problems.
8. How Could This Niche Eventually Make Money?
Our beginner doesn’t need to decide this yet, but possible options might include:
☑ Affiliate marketing — recommend gardening tools, pots, seeds or books
☑ Advertising — earn from website traffic later
☑ Digital products — beginner planting guides or printable garden planners
☑ Courses or training — a beginner small-space gardening course in the future
☑ Email marketing — build an audience interested in gardening tips and recommendations
The important thing at this stage is choosing a direction and beginning to create something useful.
That’s It — You Have a Starting Point
Your answers don’t need to look like this example, and your niche doesn’t need to score perfectly.
The purpose of the worksheet is simply to help you:
Think about what interests you
Identify people you may be able to help
Compare a few possible ideas
Choose one direction to start exploring
You can always refine your niche later as you learn more.
Ready to continue?
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Already completed your worksheet? Great — don’t keep analysing it. Move on to the next step and start building.